"A vegetarian does not eat any meat, poultry, game, fish, shellfish or crustacea, or the by-products of slaughter"
Vegetarian Society



Monday, 25 June 2012

Vegetarian Foods Market Set For Further Growth

According to Vegetarian Foods, a new report from marketing intelligence provider Key Note, sales of vegetarian products increased over the past 5 years, rising by 7.7% from £730.4m in the year ending January 2007 to £786.5m in the year ending January 2011, despite observing slow growth of 0.9% in 2010 due the recession.

The market has been buoyed in recent years by the rising number of people that have opted for a vegetarian diet, as well as an increase in the number of people choosing to reduce their meat consumption for health reasons following recent studies that have suggested that red meat can cause heart disease, heightened cholesterol and obesity.

Further to this, Key Food that the number of vegetarian restaurants in the UK has continued to grow, with 30 premium restaurants now in operation across the country, up 50% from 2007. Improvements to vegetarian meals and recipe innovations have also made vegetarian meals much more appetising to consumers, as well as promising additional health benefits, such as a greater vegetable content, and containing ingredients which are lower in cholesterol and fats.




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