American scientists have transformed
people into cows using immersive virtual reality programmes with the aim
of persuading them to eat less meat.
The University of Stanford's Virtual Human Interaction Lab allows people to step into a cow's hooves for a surreal experience.
hi-tech computer software subjects humans to being virtually poked with
cattle prods and eventually dragged to a virtual slaughterhouse.
Jeremy Bailenson hopes that participants find the experience so moving
that they emphathise with the cattle and choose to eat less meat as a
The thinking behind
the project is that you remember what it is like to face being taken to
slaughterhouse, even in a virtual world.
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