NÜRNBERG, Germany—The vegetarian and vegan trend is growing. Every day, more than 2,000 people become vegetarian, with the current numbers reaching one billion.
Even those who are not vegetarian are starting to use more meat alternatives than before.
Veganz—a vegetarian and vegan supermarket also in Germany sees 500 shoppers daily. The company hopes to have a total of 21 supermarkets by 2015 across Europe in places like Prague, Essen, Warsaw, Amsterdam and Rome.
With an increase in vegetarian and vegan consumers, BIOFACH, along with VIVANESS, is introducing the vegan product category at its Novelty Stand for the first time during the Trade Fair for Organic Food, which is scheduled to take place from February 12 to 15.
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