"A vegetarian does not eat any meat, poultry, game, fish, shellfish or crustacea, or the by-products of slaughter"
Vegetarian Society



Wednesday, 27 January 2016

Australia Day lamb ad, starring Lee Lin Chin, attracts dozens of complaints from vegans

It has clocked up over 400,000 views on YouTube since it was uploaded just two days ago and has gone viral on social media, but not everyone is happy with the latest lamb ad from Meat and Livestock Australia.
The ad features SBS newsreader and social media sensation Lee Lin Chin as she masterminds a plan to bring Australians home for Australia Day so they can eat lamb.

However, one particular scene has already been the subject of dozens of complaints.

It shows a team of special agents breaking into a New York apartment and using a blow torch on a table when the occupant protests that he is vegan.

Andrew Howie from Meat and Livestock Australia defended the scene, saying it was a bit of fun.

"The torching is metaphorical towards the kale in the bowl (on the table)," he said.

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