It has clocked up over 400,000 views on YouTube since it was uploaded just two days ago and has gone viral on social media, but not everyone is happy with the latest lamb ad from Meat and Livestock Australia.
However, one particular scene has already been the subject of dozens of complaints.
It shows a team of special agents breaking into a New York apartment and using a blow torch on a table when the occupant protests that he is vegan.
Andrew Howie from Meat and Livestock Australia defended the scene, saying it was a bit of fun.
"The torching is metaphorical towards the kale in the bowl (on the table)," he said.
Read Full Story Here