Cambridgeshire residents can pledge at www.veguaryely.co.uk before Sunday January 17 to be entered into a free prize draw to win a selection of luxury vegan food.
Pledgers will receive a free welcome pack in the post, exclusive recipes, and offers on vegan options from participating local restaurants in the area for the month.
Will, who has previously campaigned against fast food outlets coming to the city’s new leisure complex, said: “Choosing a plant-based diet is the best way to live a cruelty-free, environmentally friendly, and healthier life. It’s understandably a big change to make with the busy lives we all lead, but this campaign aims to make that change as easy as possible.
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